When customers are looking for new or different homes, they want their dreams to be reality. You may be asked about the number of rooms, the neighborhood or the backyard, but according to a survey by the National Association of Realtors (NAR), 43% of households would move to better accommodate their pets.
You can tell from our name that we are animal lovers; we know we’re not alone! Take a look at that recent NAR survey; 81% of those who responded said they loved animals, too. Animals are more than pets; these furry creatures are important, family members and finding the right home with the right features for them is key.
For example, families consider the following:
- 49% of home buyers consider a fenced yard important
- 27% want their home big enough for family AND furry friends
- 24% are concerned with pet-friendly flooring when looking for a new home
- 75% of millennials say they would pass on a home, no matter how good it is, if it didn’t meet the needs of their pets (according to a Realtor.com survey)
When marketing and selling homes to pet lovers, it can be helpful to include information about what pet services surround the home. Dog parks, veterinarians and even obedience schools could make a difference in a successful sale.
James Brown would say it’s a man’s world, but at Golden Dog Title & Trust, we say the world isn’t complete without a critter to love. Whether your customers have two legs or four, we are always here to be your reliable, closing companion. Contact us for all of your closing needs.